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BuiltWith vs Clay vs LeadMagic

Compare fit for your workflow. Mentions reflect conversation, not a recommendation. Pricing may use different billing units.

Side-by-side GTM tool comparison

Attribute	BuiltWith	Clay	LeadMagic
What it does	Web technology profiler that shows what sites are built with and builds lists of sites using a technology.	Spreadsheet-style workspace that chains many data providers and AI research steps into enrichment and outbound workflows.	Enrichment platform and API for finding and verifying work emails, mobile numbers and company data, billed only on valid results.
Category	Data & enrichment	Data & enrichment	Data & enrichment
Pricing	From $295 per month	From $167 per month	From $99 per month
Free tier	Not confirmed	Yes	Yes
API or MCP	Not confirmed	Yes	Yes
SYC mentions (archive)	144 (#37)	2,259 (#3)	1,756 (#5)
Club trend	Cooling	Cooling	Cooling
Member upvotes	0	0	0
Members using	0	0	0
Features	Technology lookup for any website Technology-based lead lists CRM integration on paid plans	Waterfall enrichment across many data providers AI research agent for custom data points Table-based workflow builder for GTM plays API, MCP and CLI access for agents	Work email finding and validation Mobile number finding Pay only for valid results API, CSV, terminal and MCP access
Integrations	Salesforce, Zoho, Microsoft Dynamics	Slack, Snowflake, BigQuery, Claude, Business Social Application	HubSpot, Salesforce, Zapier, Make, Slack, Clay, Smartlead, Instantly