Directory / Compare

Clay vs LeadMagic vs Apollo.io

Compare fit for your workflow. Mentions reflect conversation, not a recommendation. Pricing may use different billing units.

Side-by-side GTM tool comparison

Attribute	Clay	LeadMagic	Apollo.io
What it does	Spreadsheet-style workspace that chains many data providers and AI research steps into enrichment and outbound workflows.	Enrichment platform and API for finding and verifying work emails, mobile numbers and company data, billed only on valid results.	All-in-one sales platform combining a B2B contact database with sequencing, dialing and pipeline tools.
Category	Data & enrichment	Data & enrichment	Data & enrichment
Pricing	From $167 per month	From $99 per month	Free tier
Free tier	Yes	Yes	Yes
API or MCP	Yes	Yes	Not confirmed
SYC mentions (archive)	2,259 (#3)	1,756 (#5)	1,581 (#6)
Club trend	Cooling	Cooling	Cooling
Member upvotes	0	0	0
Members using	0	0	0
Features	Waterfall enrichment across many data providers AI research agent for custom data points Table-based workflow builder for GTM plays API, MCP and CLI access for agents	Work email finding and validation Mobile number finding Pay only for valid results API, CSV, terminal and MCP access	B2B contact and company database Email sequencing and outreach Free-forever plan
Integrations	Slack, Snowflake, BigQuery, Claude, Business Social Application	HubSpot, Salesforce, Zapier, Make, Slack, Clay, Smartlead, Instantly	HubSpot, Salesforce, Outreach, Salesloft, Gmail, Marketo, Claude, ChatGPT