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Explorium vs Clay vs LeadMagic

Compare fit for your workflow. Mentions reflect conversation, not a recommendation. Pricing may use different billing units.

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Side-by-side GTM tool comparison
AttributeExploriumClayLeadMagic
What it doesB2B data foundation for AI agents, delivered via API and MCP with pay-as-you-go credit packs.Spreadsheet-style workspace that chains many data providers and AI research steps into enrichment and outbound workflows.Enrichment platform and API for finding and verifying work emails, mobile numbers and company data, billed only on valid results.
CategoryData & enrichmentData & enrichmentData & enrichment
PricingFrom $29.99 per credit packFrom $167 per monthFrom $99 per month
Free tierYesYesYes
API or MCPYesYesYes
SYC mentions (archive)Not in report2,259 (#3)1,756 (#5)
Club trendNot enough dataCoolingCooling
Member upvotes000
Members using000
Features
  • B2B data for AI agents
  • MCP access
  • Pay-as-you-go credit packs
  • Waterfall enrichment across many data providers
  • AI research agent for custom data points
  • Table-based workflow builder for GTM plays
  • API, MCP and CLI access for agents
  • Work email finding and validation
  • Mobile number finding
  • Pay only for valid results
  • API, CSV, terminal and MCP access
IntegrationsNot listedSlack, Snowflake, BigQuery, Claude, Business Social ApplicationHubSpot, Salesforce, Zapier, Make, Slack, Clay, Smartlead, Instantly