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Lusha vs Clay vs LeadMagic

Compare fit for your workflow. Mentions reflect conversation, not a recommendation. Pricing may use different billing units.

Side-by-side GTM tool comparison

Attribute	Lusha	Clay	LeadMagic
What it does	B2B contact and company data platform with a browser extension, API and MCP access for prospecting.	Spreadsheet-style workspace that chains many data providers and AI research steps into enrichment and outbound workflows.	Enrichment platform and API for finding and verifying work emails, mobile numbers and company data, billed only on valid results.
Category	Data & enrichment	Data & enrichment	Data & enrichment
Pricing	Free tier	From $167 per month	From $99 per month
Free tier	Yes	Yes	Yes
API or MCP	Yes	Yes	Yes
SYC mentions (archive)	51 (#66)	2,259 (#3)	1,756 (#5)
Club trend	Steady	Cooling	Cooling
Member upvotes	0	0	0
Members using	0	0	0
Features	Verified contact data Buying signals Browser extension API and MCP access	Waterfall enrichment across many data providers AI research agent for custom data points Table-based workflow builder for GTM plays API, MCP and CLI access for agents	Work email finding and validation Mobile number finding Pay only for valid results API, CSV, terminal and MCP access
Integrations	HubSpot, Salesforce, Pipedrive, Zoho, Zapier, n8n, Clay, Claude	Slack, Snowflake, BigQuery, Claude, Business Social Application	HubSpot, Salesforce, Zapier, Make, Slack, Clay, Smartlead, Instantly