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ZoomInfo vs Clay vs LeadMagic

Compare fit for your workflow. Mentions reflect conversation, not a recommendation. Pricing may use different billing units.

Side-by-side GTM tool comparison

Attribute	ZoomInfo	Clay	LeadMagic
What it does	Enterprise B2B data and go-to-market intelligence platform with contact data, intent signals and AI prioritization.	Spreadsheet-style workspace that chains many data providers and AI research steps into enrichment and outbound workflows.	Enrichment platform and API for finding and verifying work emails, mobile numbers and company data, billed only on valid results.
Category	Data & enrichment	Data & enrichment	Data & enrichment
Pricing	Free trial	From $167 per month	From $99 per month
Free tier	Not confirmed	Yes	Yes
API or MCP	Not confirmed	Yes	Yes
SYC mentions (archive)	387 (#12)	2,259 (#3)	1,756 (#5)
Club trend	Cooling	Cooling	Cooling
Member upvotes	0	0	0
Members using	0	0	0
Features	Company and contact data with direct dials Buying and intent signals AI account prioritization	Waterfall enrichment across many data providers AI research agent for custom data points Table-based workflow builder for GTM plays API, MCP and CLI access for agents	Work email finding and validation Mobile number finding Pay only for valid results API, CSV, terminal and MCP access
Integrations	Salesforce, Outreach, Salesloft, Chrome extension	Slack, Snowflake, BigQuery, Claude, Business Social Application	HubSpot, Salesforce, Zapier, Make, Slack, Clay, Smartlead, Instantly